all® Laundry Brand Overview and History
all® Laundry has been a staple in American households for decades, pioneering gentle laundry care since its introduction in the 1950s by Lever Brothers (now part of Unilever and Henkel). The brand gained prominence with its innovative Free Clear formula in the 1980s, specifically designed for those with sensitive skin, eczema, or allergies. Today, owned by Henkel, all® continues to lead in hypoallergenic detergents, backed by rigorous testing and endorsements from the National Eczema Association. Committed to sustainability, all® incorporates recyclable packaging and concentrated formulas to reduce water usage and environmental impact. Their mission remains simple: powerful cleaning without compromise on gentleness, making them a trusted choice for over 70% of dermatologist-recommended detergents.
Key Product Categories and Features
all® Laundry excels in two primary categories: Detergent Pacs & Tablets and Liquid Detergent, both optimized for sensitive skin under Health & Household supplies.
- Detergent Pacs & Tablets: Featuring Mighty Pacs with OXI Stain Removers and Whiteners, Free Clear, Unscented and Dye Free (56 Count, 4.8/5 rating). These pre-measured pacs dissolve completely, tackling tough stains like grass, food, and grease while brightening whites. Enzyme-based OXI boosts whitening without bleach, safe for all fabrics including delicates.
- Liquid Detergent: Includes all Free Clear Original (82.5oz, 110 Loads, 4.8/5), 118oz (94 Loads, 4.4/5), and larger 237oz sizes. Concentrated formulas mean fewer bottles and less waste, with triple enzymes for deep cleaning. Hypoallergenic and fragrance-free, ideal for baby clothes, workout gear, and everyday wear.
Common features across all products: 99% allergen-free, pH-neutral, color-safe, HE-compatible for high-efficiency washers, and effective in all water temperatures.
Why Choose all® Laundry?
Choosing all® Laundry means prioritizing health without sacrificing performance. Unlike mainstream detergents loaded with fragrances and dyes that cause 80% of laundry-related skin irritations, all® Free Clear is clinically proven to clean better than other sensitive-skin brands. Customers rave about its stain-fighting power—removing 100+ stains in lab tests—while being gentle enough for newborns. Value-packed sizes offer up to 110 loads per bottle, saving money long-term. Eco-conscious parents appreciate the plant-based enzymes and recyclable bottles. With consistent 4.4-4.8 star ratings from thousands of reviews, all® outperforms competitors like Tide Free & Gentle in gentleness surveys. Perfect for allergy sufferers, it's the detergent that lets your clothes—and skin—breathe easy.
Explore our top picks: Mighty Pacs for convenience, or bulk liquid for heavy users. Pair with all® fabric softeners for complete care.
FAQ
Is all® Laundry Detergent safe for sensitive skin?
Yes, all® Free Clear is hypoallergenic, unscented, and dye-free, recommended by dermatologists and the National Eczema Association for sensitive skin and babies.
Do all® Pacs work in cold water?
Absolutely, Mighty Pacs are optimized for cold washes, saving energy while effectively removing stains with OXI technology.
How many loads does all® Liquid Detergent provide?
Varies by size: 82.5oz gives 110 loads, 118oz provides 94 loads, and larger options up to 184 loads in concentrated formulas.
Is all® Laundry compatible with HE washers?
Yes, all products are HE-safe, low-sudsing, and designed for high-efficiency machines.
Does all® contain bleach or phosphates?
No, it's bleach-free with oxygen-based whiteners and phosphate-free for eco-friendly cleaning.
