ATTITUDE Brand Overview and History
Founded in 2005 in Canada, ATTITUDE emerged from a passion for safer, greener alternatives to conventional household and personal care products. As part of the Bio Spectra group, the brand quickly gained recognition for its commitment to hypoallergenic, biodegradable formulas free from harsh chemicals like sulfates, parabens, and phthalates. EWG Verified across its range, ATTITUDE prioritizes transparency with plant- and mineral-based ingredients sourced sustainably. Today, it's a go-to for families seeking vegan, cruelty-free options in oral care, laundry detergents, and sunscreens. With high customer ratings and a focus on environmental impact—products are packaged in recycled materials—ATTITUDE embodies clean living without compromise.
Key Product Categories and Features
Health & Household > Oral Care > Toothpaste
- ATTITUDE Fluoride-Free Whitening Toothpaste, Peppermint Flavor: Vegan, cruelty-free, sugar-free, and made with plant & mineral-based ingredients. Delivers clean oral care and whitening without fluoride. 4.2 Oz tube, rated 4.6/5 for fresh breath and gentle whitening.
Health & Household > Household Supplies > Laundry > Laundry Detergent > Liquid Detergent
- ATTITUDE Liquid Laundry Detergent, Unscented: EWG Verified, HE compatible, plant-based & vegan. 40 loads, 67.6 Fl Oz, 4.4/5 rating for powerful stain removal on sensitive skin.
- ATTITUDE Liquid Laundry Detergent, Citrus Zest: Same eco-credentials, 80 loads, 67.6 Fl Oz. Invigorating scent, 4.4/5 for fresh, clean clothes.
- ATTITUDE Liquid Laundry Detergent, Wildflowers Scent: Floral freshness, 36 loads, 60.8 Fl Oz. Hypoallergenic and effective, 4.4/5 stars.
Beauty & Personal Care > Skin Care > Sunscreens & Tanning Products > Sunscreens > Body Sunscreens
- ATTITUDE Mineral Face Sunscreen with Zinc Oxide, SPF 30: EWG Verified, broad-spectrum UVA/UVB protection, dermatologically tested, vegan, unscented. 2.6 Ounces, 3.9/5 for non-greasy, reef-safe application.
These categories highlight ATTITUDE's dedication to natural efficacy: all products are Leaping Bunny certified, dermatologist-tested, and designed for high-performance without synthetic fragrances or dyes.
Why Choose ATTITUDE?
ATTITUDE stands out in the crowded natural products market for its rigorous third-party certifications like EWG and EcoCert, ensuring every ingredient meets strict safety standards. Unlike mainstream brands loaded with questionable additives, ATTITUDE uses bio-based surfactants and essential oils for superior cleaning power that's tough on stains yet gentle on skin and fabrics. Customers rave about the lack of irritation—ideal for babies, pets, and allergy sufferers—and the eco-friendly packaging reduces plastic waste. High ratings (4.4-4.6/5) reflect real results: brighter smiles, fresher laundry, and reliable sun defense. Plus, as an affiliate favorite, ATTITUDE offers value with concentrated formulas that last longer, making it a smart, sustainable switch for your home.
Incorporate ATTITUDE into your routine for guilt-free indulgence: brush with confidence, wash with wildflowers, and protect with minerals. Whether you're battling tough laundry messes or seeking reef-safe SPF, this brand delivers. Check our affiliate links for the best deals on top-rated ATTITUDE toothpaste, detergents, and sunscreens.
FAQ
Are ATTITUDE products safe for sensitive skin?
Yes, all ATTITUDE products are hypoallergenic, dermatologist-tested, and EWG Verified, making them ideal for sensitive skin, babies, and those with allergies.
Is ATTITUDE toothpaste effective without fluoride?
Absolutely. The fluoride-free whitening formula uses natural minerals and plant extracts for effective cleaning and whitening, earning a 4.6/5 rating from users.
Do ATTITUDE laundry detergents work in HE washers?
Yes, all liquid detergents are HE compatible, plant-based, and provide excellent cleaning for 36-80 loads per bottle.
Is ATTITUDE sunscreen reef-safe?
Yes, the mineral zinc oxide-based SPF 30 is non-nano, broad-spectrum, and eco-friendly for oceans and skin.
Are ATTITUDE products vegan and cruelty-free?
100% vegan and Leaping Bunny certified cruelty-free across the entire line.
