Brooklinen Brand Overview and History
Founded in 2014 through a successful Kickstarter campaign, Brooklinen has revolutionized the home essentials market by bringing hotel-quality linens directly to consumers at accessible prices. Starting with bedding, the brand quickly expanded into bath products, including their iconic Super-Plush Turkish Cotton Bath Towels. Headquartered in Brooklyn, New York—hence the name—Brooklinen emphasizes transparency, sustainability, and OEKO-TEX certified materials free from harmful chemicals. Their mission? To make luxury everyday items without the hefty markups of traditional retailers. Today, Brooklinen boasts a loyal following, with millions of towels sold and rave reviews for their plush feel and long-lasting performance. From humble beginnings as a startup challenging industry giants, Brooklinen now partners with top mills in Turkey and Portugal to source the finest long-staple cotton, ensuring every towel meets rigorous quality standards.
Key Product Categories and Features
Brooklinen shines in the Home & Kitchen > Bath > Towels > Bath Towels category, with standout products like the Super-Plush Turkish Cotton Bath Towels. Here's what sets their lineup apart:
- Premium Turkish Cotton: Sourced from renowned Turkish mills, this long-staple fiber is renowned for its natural softness, breathability, and high absorbency. Unlike standard cotton, Turkish cotton gets plusher with every wash.
- 820 GSM Thickness: Gram per square meter measures plushness—820 GSM delivers that luxurious, heavyweight feel without being overly bulky, perfect for full-body wraparound comfort.
- Generous Sizing: At 30" x 58", these bath towels provide ample coverage for adults, ideal for bathroom, spa, or shower use. Available in sets of 2 or 4, and versatile colors like Smoke Grey.
- Exceptional Durability: Zero-twist construction and double-stitched hems resist fraying, while the high GSM ensures they maintain loft wash after wash. Rated 4.4/5 by thousands of users for longevity.
- Versatile Styles: Beyond bath towels, explore Brooklinen bundles including hand towels, washcloths, and sheet sets for a cohesive bathroom refresh. Colors range from neutrals to bold hues, fitting any decor.
These features make Brooklinen towels a top pick for those seeking spa-quality at home without the premium price tag.
Why Choose Brooklinen Bath Towels?
Choosing Brooklinen means investing in more than just towels—it's about elevating your daily routine. Customers rave about the immediate plushness upon unboxing, often comparing it to five-star hotel linens. The Turkish cotton absorbs water 50% faster than regular towels, drying you off efficiently while feeling like a gentle hug. Sustainability is key: responsibly sourced materials and eco-friendly packaging reduce environmental impact. Plus, Brooklinen's 365-day happiness guarantee lets you try risk-free. In a market flooded with thin, quick-fading options, Brooklinen's commitment to quality shines through user reviews praising fade-resistant colors and consistent performance after years of use. For affiliate shoppers, their high ratings and repeat purchase rates signal strong conversion potential. Whether outfitting a guest bath or personal sanctuary, Brooklinen delivers value that lasts, making it the smart choice for discerning homeowners.
Imagine stepping out of the shower into enveloping softness that wicks away moisture instantly, leaving skin smooth and refreshed. That's the Brooklinen promise, backed by real-world testing and expert endorsements from interior designers. Their towels aren't just functional; they're a statement of refined living.
FAQ
What makes Brooklinen Super-Plush Bath Towels special?
These towels use 820 GSM Turkish cotton for superior plushness, absorbency, and durability. The zero-twist yarns enhance softness with each wash, earning a 4.4/5 rating from users.
How do I care for Brooklinen bath towels?
Machine wash cold with like colors, tumble dry low. Avoid fabric softeners to preserve loft. They're designed for easy maintenance and long-term performance.
Are Brooklinen towels suitable for sensitive skin?
Yes, OEKO-TEX certified and free from harmful chemicals, making them gentle and hypoallergenic for all skin types.
What sizes and colors are available?
Bath towels measure 30" x 58" in sets of 2 or 4. Colors include Smoke Grey, White, Navy, and more for versatile styling.
What's the return policy for Brooklinen products?
Brooklinen offers a 365-night guarantee—return for a full refund if not completely satisfied.
