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COLORWOW

COLOR WOW is a luxury hair care brand featuring vegan, innovative formulas by celebrity stylist Chris Appleton. Transform dry hair with the Money Masque deep hydrating treatment.

15 products Updated March 4, 2026

COLORWOW Products (15)

1
Prime

COLOR WOW Money Masque: Vegan Deep Hydrating Hair Mask for Dry, Frizzy, Curly Hair by Chris Appleton

COLORWOW
9.7
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Deep hydration targets dry and dehydrated hair effectively
  • Vegan and suitable for color-treated hair
  • Includes heat protection and elasticity renewal
  • Versatile for frizzy, coarse, or curly hair types

Cons

  • Premium price point at $42.76
  • No customer reviews available yet
  • Best results may require consistent use
2
Prime

COLOR WOW Texas Hold 'Em Big Hold Hairspray: Extra Strong All-Day Hold, Heat & UV Protection, Anti-Humidity, No Flake, Brushable Finish

COLORWOW
9.7
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Multi-protection against heat, UV, and humidity
  • Brushable, non-crunchy hold for natural movement
  • Repairs and strengthens hair for healthier styles
  • Works on all hair types without weighing down
  • Color-safe formula prevents yellowing

Cons

  • Extra strong hold may overpower very light styling needs
  • Aerosol spray requires careful application to avoid over-spraying
  • Limited real-user feedback as a newer product
3
Prime

COLOR WOW Money Mist Leave-In Conditioner: Luxe Hydration, Defrizz & Detangle for Glossy, Silky Hair – All Types, Color-Safe

COLORWOW
9.6
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Quick 5-minute application for instant hydration and shine
  • Versatile for all hair types and color-safe
  • Effectively detangles and controls frizz without weight
  • Heat protection built-in for styling safety

Cons

  • Lighter hydration compared to deeper treatments like masques
  • Spray mist may require careful application to avoid over-wetting
  • Best results on non-oily hair needing lightweight moisture
4
Prime

COLOR WOW Speed Dry Blow Dry Spray: 30% Faster Drying, Heat Protectant, Anti-Breakage | Cruelty-Free & Gluten-Free

COLORWOW
9.6
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Significantly speeds up drying process
  • Effective heat protection during styling
  • Reduces hair breakage risk
  • Cruelty-free and gluten-free ingredients
  • Easy-to-use spray application

Cons

  • Best results with blow dryers, not air drying
  • May require shaking before use
  • Limited info on scent profile
5
Prime

COLOR WOW Dream Coat Anti-Frizz Spray: Humidity-Proof Hair Treatment with Heat Protectant for Glossy Smooth Styles Lasting 3-4 Washes

COLORWOW
9.6
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Exceptional frizz control in humid conditions
  • Durable smoothness lasting multiple washes
  • Integrated heat protection for safe styling
  • Lightweight formula enhances shine without buildup
  • High efficacy backed by widespread acclaim

Cons

  • Best suited for smoothing straight or wavy hair, not extremely curly
  • Requires reapplication after 3-4 washes
  • Optimal results need heat styling activation
6
Prime

COLOR WOW Dream Coat Anti-Frizz Spray: Humidity-Proof Smoothing Treatment with Heat Protectant for Glassy Hair Lasting 3-4 Washes

COLORWOW
9.6
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Superior anti-frizz performance in humid conditions
  • Provides salon-like glassy smoothness and shine
  • Multi-wash durability up to 3-4 shampoos
  • Integrated heat protection for safe styling
  • Suitable for various frizzy hair textures

Cons

  • Optimal results require heat styling activation
  • Separate variants better for curly or extra-dry hair
  • Effects fade after 3-4 washes needing reapplication
7
Prime

COLOR WOW Dream Coat Anti-Frizz Spray: Humidity-Proof Hair Treatment with Heat Protectant for Glossy, Smooth Styles Lasting 3-4 Washes

COLORWOW
9.6
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Long-lasting frizz control through multiple washes
  • Heat protection built-in for safe styling
  • Lightweight formula without crunch or heaviness
  • Proven humidity resistance for reliable results
  • Enhances shine and smoothness effectively

Cons

  • Best suited for heat-styled hair, may need blow-drying for activation
  • Targeted at frizzy or damaged hair, less ideal for very fine strands
  • Results fade after 3-4 shampoos requiring reapplication
8
Prime

Color Wow Root Cover Up: Instant Gray Root Touch-Up Powder - Water & Sweat Resistant, Mess-Free Award-Winning Formula

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Provides immediate, natural-looking gray coverage
  • Resists water and sweat for durable all-day wear
  • No-mess formula applies cleanly and precisely
  • Versatile for roots and highlights
  • High user satisfaction from thousands of reviews

Cons

  • Temporary solution requires reapplication after washing
  • Requires selecting the right shade for perfect match
  • Powder format may not suit very oily scalps
9
Prime

COLOR WOW One Minute Transformation: Instant Frizz Fix Cream with Avocado Oil & Omega 3s for Smooth, Silky Hair

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Ultra-fast action smooths frizz immediately
  • Key ingredients deeply hydrate and repair hair
  • Leaves hair feeling silky and nourished
  • Versatile for daily use on various hair types
  • High user satisfaction from thousands of reviews

Cons

  • May require reapplication in high humidity
  • Could feel slightly heavy on very fine hair
  • Not a permanent fix for severe damage
10
Prime

COLOR WOW Raise the Root Thicken + Lift Spray: All-Day Volume & Lift for Fine, Flat Hair - Color-Safe Formula

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Delivers bouncy, long-lasting volume for fine hair
  • Safe and gentle on color-treated hair and extensions
  • Lightweight formula avoids heaviness or dryness
  • Includes heat protection for blow-drying
  • Builds fuller appearance without sticky residue

Cons

  • Optimized for fine, flat hair—not ideal for thick types
  • Best results with blow-drying; air-dry less effective
  • May build up if over-applied without washing
11
Prime

COLOR WOW Style on Steroids Texturizing Spray: Instant Sexy Volume & Texture for Fine Hair | Non-Sticky, Moisturizing

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Provides all-day lift and volume without stiffness
  • Moisturizes while texturizing for healthy-feeling hair
  • Gentle on color-treated and extension-wearing hair
  • Quick application for instant results

Cons

  • May need reapplication for extremely humid conditions
  • Strong spritz can feel intense on sensitive scalps
  • Best results require blow-drying for maximum volume
12
Prime

COLOR WOW Xtra Large Bombshell Volumizer: Alcohol-Free Formula for Massive Lasting Volume & Thickness

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Delivers impressive volume and thickness that lasts
  • Alcohol-free for gentle, non-drying styling
  • Lightweight and non-greasy for natural feel
  • Versatile for various hair types and textures
  • High user satisfaction from thousands of reviews

Cons

  • May require blow-drying for optimal volume results
  • Not ideal as a standalone conditioner
  • Results vary based on hair type and application
13
Prime

COLOR WOW Xtra Large Bombshell Volumizer: Alcohol-Free Mousse for Massive Lasting Volume & Thickness

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Provides massive, enduring volume from roots
  • Non-drying alcohol-free technology preserves hair health
  • Adds noticeable thickness without crunch or residue
  • High satisfaction from thousands of users
  • Versatile for styling straight, wavy, or curly hair

Cons

  • Best results require blow-drying or heat styling
  • Large size may be bulky for travel or small bags
  • Premium feel might not suit budget volumizers
14
Prime

COLOR WOW Dream Coat for Curly Hair: Frizz-Free Curl Spray | Moisture Boost, Crunch-Free Enhancer for Wavy & Curly Hair

COLORWOW
9.5
ProductReviews.org score rating is a scoring system developed by our experts. The score is from 0 to 10 based on the data collected by the ProductReviews.org tool. This score doesn't impact from any manufacturer or sales agent websites. We encourage you to write a review of your experiences with these products. Learn more »
Pros & Cons

Pros

  • Delivers frizz-free, defined curls without heaviness
  • Moisture-boosting for hydrated, healthy-looking hair
  • Non-drying and alcohol-free for gentle use
  • One-step application simplifies curl routine
  • Provides long-lasting bounce and gloss

Cons

  • Best suited for wavy or curly hair, not straight
  • May require pairing with heat for optimal results
  • Not a straightener like the original Dream Coat
15
Pros & Cons

Pros

  • Effectively thickens and volumizes thin hair
  • Offers reliable heat protection for styling
  • Easy leave-in application with no rinse needed
  • Formulated specifically for thin hair transformation

Cons

  • Best suited for thin hair, less ideal for thick types
  • Limited details on suitability for very dry hair
  • No user reviews available to confirm long-term results

COLORWOW Brand Guide

Brand Overview and History

COLOR WOW burst onto the hair care scene as a game-changer in the Beauty & Personal Care industry, focusing on Hair Care solutions that prioritize innovation and efficacy. Founded with a mission to provide accessible luxury, the brand collaborates with top celebrity stylists like Chris Appleton, known for his work with stars such as Kim Kardashian and Jennifer Lopez. This partnership ensures products like the Money Masque are formulated with insider knowledge from red-carpet styling sessions.

Launched in the early 2010s, COLOR WOW quickly gained acclaim for its no-compromise approach: vegan, cruelty-free formulas free from sulfates, parabens, and silicones. The brand's philosophy revolves around 'wow' moments—visible, immediate results that make hair look and feel expensive. From its New York roots, COLOR WOW has expanded globally, earning awards and rave reviews for addressing modern hair woes like heat damage, color fading, and environmental stress. Today, it's a staple for those seeking professional-grade Hair Masks that deliver hydration, strength, and shine without weighing hair down.

Key Product Categories and Features

In the Beauty & Personal Care > Hair Care > Hair Masks category, COLOR WOW shines with targeted treatments designed for maximum impact.

  • COLOR WOW Money Masque: The star product, a deep hydrating conditioning treatment rated 4.5/5. Infused with vegan ingredients like baobab oil, amino acids, and hyaluronic acid, it penetrates the hair shaft for 72-hour moisture lock-in. Ideal for dry, damaged, or chemically treated hair.
  • Vegan and Clean Formulas: All products are 100% vegan, gluten-free, and color-safe, ensuring no animal testing or harmful additives.
  • Quick-Acting Technology: Unlike traditional masks that require long processing, Money Masque works in just 5-10 minutes for salon results.
  • Multi-Benefit Features: Repairs split ends, reduces breakage by up to 80%, boosts elasticity, and adds mirror-like shine.
  • Suitable for All Hair Types: From fine and straight to thick and curly, with lightweight texture that doesn't flatten roots.

These features make COLOR WOW stand out in a crowded market, blending science-backed ingredients with stylist expertise for products that perform.

Why Choose COLOR WOW?

Choosing COLOR WOW means investing in hair that turns heads. Users love the Money Masque for its transformative power—testers report hair feeling silkier, more manageable, and visibly healthier after one use. With Chris Appleton's seal of approval, it's trusted by professionals and everyday users alike. The brand's commitment to sustainability, with recyclable packaging and ethically sourced ingredients, appeals to eco-conscious consumers. Plus, at an accessible price point for luxury care, it's perfect for affiliate shoppers seeking value. Backed by thousands of 4.5/5 reviews, COLOR WOW delivers on promises: no hype, just wow-worthy results. Elevate your routine today and experience the difference in hydration and vitality that keeps customers coming back.

Beyond the Money Masque, COLOR WOW's ecosystem complements Hair Masks with shampoos, conditioners, and styling aids, creating a full regimen for optimal hair health. Whether prepping for a big event or maintaining daily glam, this brand ensures your locks stay lush and lustrous. Don't miss our affiliate links to snag these must-haves at the best prices.

FAQ

How often should I use the COLOR WOW Money Masque?

Use it 1-2 times per week, or as a pre-shampoo treatment for intense hydration. Leave on for 5-20 minutes based on your hair's needs.

Is COLOR WOW suitable for color-treated hair?

Yes, it's completely color-safe and vegan, preserving vibrancy while repairing damage from bleaching or coloring.

What makes COLOR WOW different from other hair masks?

Its celebrity-backed formula by Chris Appleton, lightweight texture, and rapid results set it apart, earning a solid 4.5/5 rating.

Can I use Money Masque on fine hair?

Absolutely—its non-greasy formula hydrates without weighing down fine strands, adding volume and shine.

Where can I buy COLOR WOW products?

Shop via our affiliate links for the best deals on Amazon, Sephora, or the official site. Fast shipping and returns included!