Numi

Numi Organic Tea: Brand Overview and History

Founded in 1997 by siblings Ahmed and Reem Rahim in Oakland, California, Numi Organic Tea started with a simple mission: to create the best-tasting, most sustainable teas on the planet. Drawing from their Middle Eastern heritage and global travels, the Rahims sourced full-leaf teas and herbs, rejecting dusty fannings common in teabags. Today, Numi is a B Corp certified leader in the $12 billion tea industry, emphasizing organic certification, fair trade practices, and innovative packaging. Their green teas, like the acclaimed Organic Green Tea with Jasmine, embody this ethos—handcrafted with real jasmine flowers for a naturally floral aroma. From humble beginnings brewing in their kitchen to partnerships with over 40 countries, Numi's journey reflects a passion for quality and planetary health.

Key Product Categories and Features

Numi shines in the Grocery & Gourmet Food > Beverages > Tea > Green category, offering premium, organic options that elevate everyday sipping.

• Organic Green Tea with Jasmine: 54 tea bags packed with whole green tea leaves scented via enfleurage with real jasmine blossoms. Micro-plastic-free, compostable bags ensure zero waste. Rated 4.5/5 for its smooth, floral notes and antioxidant richness.
• Sustainable Packaging: Plant-based, BPA-free bags that fully compost, setting Numi apart from plastic-teabag competitors.
• Organic and Fair Trade: USDA Organic, non-GMO, and many blends carry Fair Trade certification, supporting farmers worldwide.
• Variety in Green Teas: Beyond jasmine, explore Gunpowder Green, Temple of Heaven, and Mint Green—each full-leaf for bold flavor without bitterness.
• Health-Focused Brewing: Naturally rich in catechins for metabolism and heart health; caffeine content around 20-45mg per cup.

Why Choose Numi Organic Green Tea?

Choosing Numi means investing in tea that tastes exceptional and aligns with your values. Unlike mass-market brands using artificial flavors or plastic meshes releasing billions of micro-plastics annually, Numi's Jasmine Green Tea uses time-honored enfleurage—layering leaves with fresh flowers—to capture genuine jasmine essence. Customers rave about its fresh, non-bitter profile that brews in 3-4 minutes at 175°F. With a 4.5/5 rating from thousands of reviews, it's praised for calming effects, digestive aid, and versatility in iced or hot preparations. Sustainability seals the deal: compostable bags reduce ocean pollution, while fair trade ensures artisan farmers thrive. For SEO-savvy shoppers searching 'best organic jasmine green tea,' Numi tops lists on Amazon and Whole Foods. Affordable luxury at $0.20 per cup, it's ideal for wellness routines, gifting, or stocking up. Join millions embracing Numi's 'Tea is the New Black' philosophy—pure, purposeful, and planet-positive.

Numi's transparency shines through traceable supply chains and carbon-neutral goals. Their green teas support biodiversity by partnering with regenerative farms in China and Japan. Flavor innovation continues with limited editions, but staples like Jasmine remain timeless. Perfect for keto, vegan, or clean-eating lifestyles, Numi elevates tea from beverage to ritual.

FAQ