On Brand by Aliza Licht: Build Personal Brand, Shape Narrative & Unlock Career Opportunities
Brand: Aliza Licht
On Brand is a personal transformation book by Aliza Licht that provides a step-by-step guide to crafting your unique professional brand. Its standout quality is insider tips from a former fashion executive, perfect for graduates, managers, executives, entrepreneurs, and career pivots.
Key Features
- Own your narrative to secure long-term professional success
- Get your name mentioned in key conversations you aren't part of
- Unlock first-mover opportunities through a strong personal brand
- Master self-marketing with proven insider strategies
- Follow a clear step-by-step plan from industry expertise
Pros
- Acclaimed on Good Morning America and Harvard Business Review Best Book of 2023
- Awarded by American Book Fest in Business: Marketing and Advertising
- Practical game plan applicable to all career stages
Cons
- Lacks supplementary tools like worksheets or templates
- Heavily focused on communications, less on technical skills
- Requires active implementation for results