Branding: In Five and a Half Steps by Michael Johnson - Visual Guide to Logo Design & Brand Creation
Brand: Michael Johnson
Branding: In Five and a Half Steps is a step-by-step visual guide by expert Michael Johnson that breaks down successful brand creation using real-world case studies and over 1,000 illustrations. Graphic designers, brand consultants, and marketers should buy it for practical insights into identifying market gaps and crafting compelling identities.
Key Features
- Master brand development through a clear five-and-a-half-step process
- Unlock consumer decision-making with in-depth case studies of top brands
- Visualize success with over 1,000 vibrant illustrations of corporate identities
- Craft your own brands effortlessly using ready-to-use templates
- Gain narrative power from expert straplines and typography techniques
Pros
- Packed with 1,000+ color illustrations for visual learning
- Real-world prototypes from award-winning studio johnson banks
- Practical templates for immediate brand and ad creation
Cons
- Advanced content may challenge branding beginners
- Heavy focus on visual elements over digital strategies
- No interactive exercises beyond static templates